How to Write an AI Article Brief (Free Template)
Learn how to write an AI article brief that grounds ChatGPT in real search intent, data, and tone—plus a copy-paste template you can use today.
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Notes on search, ads and building sites
Written for people spending their own money on marketing. Sourced, reviewed by a human, and updated when the advice stops being true.
12 articles
E-E-A-T for AI Content: What Google Actually Wants
Google's E-E-A-T standard for AI content rewards real experience, not detection tricks. Here's how to build author credibility that survives updates.
AI Content Research Workflow: Reduce Hallucinations Fast
Build an AI content research workflow that feeds verified primary sources into your brief, cutting hallucinations and tripling citation rates.
How to Track AI Search Traffic in GA4
Learn how to track AI search traffic in GA4, spot the Direct-traffic blind spot, and estimate real AI-driven revenue with regex segments and benchmarks.
Robots.txt for AI Search: What to Allow and Block
Learn how to set up robots txt for ai search engines. Discover which crawlers to allow for citations, what to block, and how to stop silent WAF errors.
AI Search Optimization Platforms: 5-Way Comparison
AI search optimization platforms reward different signals. See what Google, ChatGPT, and Perplexity actually cite, and which one to prioritize first.
Google AI Content Guidelines: How to Publish Safely
Follow Google AI content guidelines to grow search traffic safely. Learn the spam rules on scaled content, the March 2024 core update, and E-E-A-T.
How to Humanize AI Content for SEO and Readers
Learn how to humanize AI content for search engines and readers. Replace robotic clichés, fix sentence cadence, and add real information gain.
SEO MCP Server Setup: Connect AI Agents to Live Data
Set up an SEO MCP server to connect Claude, Codex, or Cursor to live SERP and backlink data. Learn setup commands, skill configs, and query costs.
How to Get Cited in AI Search Engines
Learn how to get cited in AI search engines. Use empirical data on RAG passage length, hard statistics, and query fan-out to win citations.
Incrementality Testing SEO: Proving Real ROI
Incrementality testing SEO shows whether organic really drives revenue or just gets last-click credit. Here's the geo-holdout test that survives scrutiny.
AI Search ROI: Which Platforms Convert in 2026
AI search ROI varies wildly by platform: see 2026 conversion data on ChatGPT, Perplexity, and Google AI Overviews before you invest more budget.
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