Google AI Content Guidelines: How to Publish Safely
Follow Google AI content guidelines to grow search traffic safely. Learn the spam rules on scaled content, the March 2024 core update, and E-E-A-T.
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Notes on search, ads and building sites
Written for people spending their own money on marketing. Sourced, reviewed by a human, and updated when the advice stops being true.
18 articles
Scaling AI Content Without Duplicate Penalties
Master scaling AI content without penalties. Learn how to build unique page contracts, fix IPTC metadata, and run a reliable human review workflow.
Incrementality Testing SEO: Proving Real ROI
Incrementality testing SEO shows whether organic really drives revenue or just gets last-click credit. Here's the geo-holdout test that survives scrutiny.
Rewrite Content for AI Search: Step-by-Step GEO Guide
Learn how to rewrite content for AI search engines like ChatGPT, Perplexity, and Google AI Overviews using proven, passage-based formatting.
Striking Distance Keywords: Move from Page 2 to Page 1
Target striking distance keywords in Google Search Console to move pages from positions 5–20 to the top three using fast on-page and internal link fixes.
Find Pages Not Indexed in Google Search Console
Learn to find pages not indexed in Google Search Console, see the exact reason Google skipped each one, and apply the right one-step fix today.
How to Audit AI Crawler Access in 5 Steps
Audit AI crawler access in 5 steps: check robots.txt, test with curl, catch hidden Cloudflare blocks, and confirm ChatGPT and Perplexity can see you.
Fact-Check AI Content: Catch Hallucinations in 5 Steps
AI-generated news contains hallucinations 8.2x more often than human content. Use this 5-step workflow to fact-check AI content before it goes live.
How to Write an AI Article Brief (Free Template)
Learn how to write an AI article brief that grounds ChatGPT in real search intent, data, and tone—plus a copy-paste template you can use today.
E-E-A-T for AI Content: What Google Actually Wants
Google's E-E-A-T standard for AI content rewards real experience, not detection tricks. Here's how to build author credibility that survives updates.
AI Content Research Workflow: Reduce Hallucinations Fast
Build an AI content research workflow that feeds verified primary sources into your brief, cutting hallucinations and tripling citation rates.
How to Track AI Search Traffic in GA4
Learn how to track AI search traffic in GA4, spot the Direct-traffic blind spot, and estimate real AI-driven revenue with regex segments and benchmarks.
Robots.txt for AI Search: What to Allow and Block
Learn how to set up robots txt for ai search engines. Discover which crawlers to allow for citations, what to block, and how to stop silent WAF errors.
AI Search Optimization Platforms: 5-Way Comparison
AI search optimization platforms reward different signals. See what Google, ChatGPT, and Perplexity actually cite, and which one to prioritize first.
How to Humanize AI Content for SEO and Readers
Learn how to humanize AI content for search engines and readers. Replace robotic clichés, fix sentence cadence, and add real information gain.
SEO MCP Server Setup: Connect AI Agents to Live Data
Set up an SEO MCP server to connect Claude, Codex, or Cursor to live SERP and backlink data. Learn setup commands, skill configs, and query costs.
How to Get Cited in AI Search Engines
Learn how to get cited in AI search engines. Use empirical data on RAG passage length, hard statistics, and query fan-out to win citations.
AI Search ROI: Which Platforms Convert in 2026
AI search ROI varies wildly by platform: see 2026 conversion data on ChatGPT, Perplexity, and Google AI Overviews before you invest more budget.
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